As showcased in the Apple Event earlier today, Sept.15, it’s time to meet the new iPad and iPad mini, Apple Watch Series 7, iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max!
iPhone 13 Pro and iPhone 13 Pro Max
As Apple unveiled its new iPhone lineup, it also introduced a 1TB storage option, a 120Hz refresh rate screen with ProMotion technology, and the A15 Bionic chip which Apple dubs as “fastest CPU in any smartphone" for its 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max.
The iPhone 13 Pro lineup features its 77mm telephoto lens with 3x optical zoom, an upgrade to iPhone 12 and iPhone 12 Pro Max’s 2x and 2.5x optical zoom. The new lineup’s ultra-wide camera got an upgrade too—from an aperture of f/2.4 of its predecessor to f/1.8. Its wide camera improved as well, with an aperture of f/1.5 compared to iPhone 12 Pro and Pro Max’s f/1.6.
For the iPhone 13 Pro and iPhone 13 Pro Max models, Apple also promised 50% faster graphics with its five-core Graphics Processing Unit (GPU), an upgrade that sits well with mobile gamers.
The new set of iPhones are available in five colors—graphite, gold, silver, and sierra blue. The price starts at ₱63,990 for Pro and ₱70,990 for Pro Max.
iPhone 13 and iPhone 13 mini
Similar to its Pro version, the 6.1-inch iPhone 13 and 5.4-inch iPhone 13 mini are equipped with the A15 Bionic chip which boosts performance and improves power efficiency. The iPhone 13 also boasts a 2.5-hour longer battery life increase compared to iPhone 12 and 1.5-hour increase for iPhone 13 mini on one charge.
The phones also feature, as Apple noted, “the most advanced dual-camera system ever on iPhone” with a new wide camera that improves low-light photos and videos. Both the iPhone 13 models have a new sensor-shift optical image stabilization that keeps photos and videos from blurs and shakes.
Another addition to the new line of iPhones is the Photographic Styles, which personalizes the photos and Cinematic mode which improves video storytelling with a rack focus effect, commonly used in professional film production.
The price for iPhone 13 starts at ₱50,990 while the iPhone 13 Mini starts at ₱44,990. These models are available in pink, blue, midnight, starlight, and (PRODUCT) RED.
iPad and iPad Mini
Compared to its previous model, the iPad offers an A13 chip that Apple claims is 20% better in performance than its predecessor. The newly released iPad features a 12 MP front camera that supports Center Stage, which keeps the face in the frame while facetiming or taking a video.
The iPad is available in space gray and silver starting at ₱19,990.
Notably, most of the spotlight is given to the new iPad Mini.
Just like the iPhone 13 lineup, it is equipped with the A15 Bionic chip and promises to deliver 80% faster performance compared to its previous version. iPad Mini also brings 5G to its cellular models, while also bringing the Center Stage feature to its cameras.
The iPad mini comes in purple, pink, starlight, and space gray starting at ₱29,990.
Apple Watch Series 7
Alongside the new iPhone and iPad models, Apple showcased the Watch Series 7 which boasts a 20% larger screen size compared to older versions. The upgraded screen size claims to display 50% more text and a full keyboard that supports tapping or swiping to send out messages. Together with QuickPath, it makes typing or swiping easier by predicting the next word to be typed.
Apple also introduced the watchOS 8 which adds more features such as fall detection for cycling, workout reminders, and watch faces designed for the larger display of the Series 7.
Although it only offers 18 hours of battery life just like the Series 6, it charges via magnetic USB-C that can speed up the charging to 33%.
The series 7 is available in 41mm and 45mm sizes and comes in black, gold, blue, red, and dark green colors starting at $399. The Philippine price will be announced later this year.